Introduction to service design
During the first week, we presented the fundamentals of service design, including the overarching principles of human-centered design, the scope of the discipline, and most frequently used tools.
Tourisme régional : formation intensive en design de services
Brief
Empower the internal team to design services for the association's members.
Deliverable
- Virtual workshop program
Extrait du contenu présenté
Introduction to design research methods
In the second week, we explored with the Mauricie Tourism team various research methods used to identify their customers' needs. We reviewed both quantitative and qualitative methods, along with their advantages and disadvantages, to help them choose the right approach for specific problems they might be trying to solve. Through a practical exercise, the team was able to collect customer data for the third session.
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Introduction to qualitative data analysis
For our third workshop, we used the information gathered by the team during the previous week to demonstrate data analysis techniques that allow for a better understanding of customer motivations, attitudes and needs and the opportunities that these dimensions present for the design or improvement of a service.
Extrait de l'exercicde de récolte de données
Introduction to ideation and solution prioritization
Following the customer needs analysis session, we introduced the team to ideation and prioritization tools to more concretely identify potential solutions that would not only meet the identified customer needs, but also the organization's capacity.
Extrait de l'exercice d'idéation : les critères qui devraient informés les solutions proposées
Introduction to prototype design
In the last week, we worked on one of the solutions proposed during the previous session with the Mauricie Tourism team. This exercise allowed us to detail the development and validation steps for a new service aimed at a specific segment of regional members and partners.
Extrait de la séance de développement de prototype
